When we plan a dream holiday, we envision the destination, anticipate the experiences, and have a clear idea of what awaits us. Can your clients say the same before embarking on their fitness journey with you?
Unfortunately, many trainers still sell blocks of 10 personal training sessions, leaving clients to shape their own expectations. This lack of clarity contributes to low retention rates and hinders clients from achieving desired results.
The Standard Approach: Filling the Gaps
Standard practices, such as health questionnaires, exercise plans, and meal plans, fall short in setting you apart and fail to help clients visualise the journey, expectations, outcomes, and potential challenges.
Elevating the Experience: Detail and Visualisation
To make the fitness journey as exciting as a dream holiday, let's dive into the details and create a visual roadmap that captures the client's imagination and commitment.
Step 1: Break Down Your Method
List each step in your method, breaking it down into categories such as mindset coaching, nutrition coaching, exercise coaching, and one-on-one sessions. For each category, outline specific steps and components, for example mindset coaching:
How to develop self-belief
How to build resilience
How to set effective goals
Step 2: Package Duration and Support
Specify the duration of your packages (3, 6, 12 months) and outline any additional support provided outside one-on-one sessions, such as email, Voxer, WhatsApp, and app support for home exercises.
Step 3: Create a Visual Sequence
Arrange the steps in a logical sequence and present them visually. This sequence should provide a clear roadmap, allowing clients to see each step logically following the other. This not only enhances your professionalism but also makes the package tangible and more appealing.
Presentation Techniques
Present this visual journey using a tablet, laptop, or a reliable flip chart. A visual representation makes it easier for potential clients to grasp the value of the journey, transcending it from a mere block of 10 sessions to a comprehensive and tangible program.
Empower with Clarity: The Fully Mapped Client Journey
With this detailed and visual representation, clients know exactly what they're signing up for from day one. It's about crafting clarity and ensuring your clients are fully aligned with and excited about the transformative journey ahead.
Unlock More Insights: Free Training Opportunity
If you found this post valuable and seek more insights into making your fitness program more desirable, click here for free training with no opt-in required. Elevate your fitness journey presentation and empower your clients with clarity.
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