Fitness Professionals Is A Franchise Opportunity A Guarantee To Easy Success? By Erak Simsson Founder & Director of Coach Me Slim & Trim®

Wouldn’t life be so much more fun if everything we did had a guaranteed outcome maybe? But then where would all of the fun and excitement of not knowing go?

Franchising is not a guarantee for easy success. You will have to work as hard as or even harder than a one man operator; why I hear you ask?

Take the typical newly qualified personal trainer, they will spend a lot of time deliberating over what their company name will be, logo, website, what equipment etc and yes this can be considered as work, but the real work doesn’t start until you have all of this put together.

The franchisee is buying into a system that will get them working in their business immediately. They will be focused on a series of marketing events; networking, developing joint ventures, contacting local business, contacting media, PR releases, arranging the use of various venues – all leading to carrying out consultations and training of clients. Once this starts you’re then into client retention activities, ensuring that your referral systems are in place, deciding upon what to up-sell or cross-sell to your clients and so your business life begins and continues to grow and develop. This is the real sort of work you want to be doing as quickly as you can. This is the sort of work that is going to keep the roof over your head and give you the income to take the holidays and buy the presents you want, not developing websites etc. Yes I know developing a website has to be done if you’re a one man operator, but it’s a means to an end.

If you’re considering the franchise route, your attitude and work ethic must be of the highest level – why? Because you’re going to have to impress the franchisor with these attributes, no franchisor would take on a franchisee that displays the wrong attitude and work ethic, they simply wouldn’t because it would damage their network.

Whether you’re franchising or going it alone you need the right attitude and a good work ethic – without it failure is just a matter of time.

Your attitude and work ethic will determine your altitude in business!

To see a similar set up to a franchise visit: www.weightlosslicence.co.uk where I have set out all of the benefits of a franchise without all of the lengthy legal paper work. A licence can offer you the same benefits as a franchise whilst retaining your own individuality and existing business name.

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