Fitness Professionals Can You Sell Your Franchise Once You’ve Built It? By Erak Simsson Founder & Director of Coach Me Slim & Trim®

This article is written based on the premise that the trainer is working as a freelancer, from homes, corporate establishments and private hiring’s.

Just image you have spent 5 – 10 years building a very successful weight loss coaching & training business and then a life changing event happens such as the birth of a child, a change of partner linked to a move to a new location or you simply would like to change career. Is the franchise your building going to allow you to sell it on?

Sadly for many fitness professionals the answer will be with difficulty if at all why?

Many of the franchisees been offered to fitness professional are based on one to one training, whilst this can be seen as a strength it is also a weakness to build your franchise on this one dimensional model here’s why.

Put yourself in the shoes of a paying client that has built up an excellent rapport and relationship with a trainer over a number of months or years how easy do you think it’s going to be to start up with a complete stranger? Now don’t get me wrong it can be done with a little skill and forward planning especially if you have educated your client on things such as having regular external accountability to a fitness professional to help keep them on track. But I am sure you’ll agree the one to one model would be a challenge to sell on.

So what’s the alternative? A diverse model still focusing on weight loss but delivered in various ways i.e.:

• One to one
• Corporate coaching
• Group classes

Why does having diversity in your weight loss coaching and training business make it easier to sell on? Here’s a situation you have been given a contract to go into a corporate environment to run a number of group weight loss coaching courses over a 12 month period where you will be seeing up to 30 staff members at different times in a group situation groups of 5. Now you are still going to want to establish rapport with the group members as that is one of the skills of a good coach and trainer, but by the nature of the group size you are not going to establish the same level of rapport that you would when working one to one with somebody. This means introducing another coaching that follows the same system, (a benefit of franchising) makes the transition for the clients much easier. Not only that you have established a brand within that organisation so any programmes planned for the future will still continue because they are not purely personality driven they are systems driven with a good personality driving them. Let me give you another example away from the world of weight loss. Take your local Pizza Hut

I know not a great example for weight loss but it will serve the purpose, you enjoy going for the occasional Pizza and have gotten use to been served by a certain waiter. You go in there one day and you’re told that the waiter has left; do you refuse to eat there? You may sigh but you’re still probably going to be tucking into your ‘12” deep pan’ this scenario could also apply to group exercise classes. You would probably give your class a terms notice about your intended departure introduce the new trainer to them and maybe even have them take a section of the class just to start to create some rapport. Hopefully you can see the strength and wisdom in having diversity within your franchise. You should have a tangible asset that you can sell after building your business over a period of time otherwise you walk away with nothing is that what you would want? Build in diversity!

To see a similar set up to a franchise visit: www.weightlosslicence.co.uk where I have set out all of the benefits of a franchise without all of the length legal paper work. A licence can offer you the same benefits as a franchise whilst retaining your own individuality and existing business name.

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