Fitness Professional Franchise Training What You Should Expect To Be Covered By Erak Simsson Director & Founder of Coach Me Slim & Trim®

Franchising within the fitness profession is starting to see an increase, with a number of unscrupulous companies offering what they claim to be a franchise opportunity. Often these opportunities are nothing more than the use of a company name, a uniform, and a day’s induction about how much of your hourly rate you’ll be handing over to them.

Franchisee training should be thorough and conducted by professionals within each area to be taught.

Within this document I have used the weight loss franchise market as a model to indicate the areas that should be covered; it can be adapted to suit your own particular market if weight loss is not your intended market.

Before I get into the areas that should be covered here are 5 quick questions to ask your potential franchisor about their training programme:

1. When are the training days scheduled – if it’s ad hoc are they really planning for growth or just winging it?
2. How many days training?
3. How long are the training periods? (40 – 50 minutes max)
4. Are there any handouts? (should be yes) –  Ideally an ‘Operations Manual’
5. What are the areas to be covered (some detail please)? (see below)
6. Who will be conducting the training in each of the areas? (experts not one person)
7. Is there any role play as part of the training? (vital to help build confidence)
8. Is there any pre-course training required? (should be to help ease you into the training)

Areas You Should Expect To Be Covered For A Weight Loss Franchise

1. How To Deliver Your Core Services

There should be intensive training on how to deliver the franchise core service. Without it everybody will just be doing their own thing and that is not how a franchise and brand or service are built and only leads to mediocrity, unhappy dissatisfied franchisees and disappointed clients seeking to lose weight.

2. How To Understand & Use Weight Loss Psychology
The days of visiting the gym 2 – 3 times per week and saying ‘just eat less’ are no longer enough. Today’s society has been described as an ‘Obeseogenic Society’ with individuals being constantly bombarded with fast food adverts and giant size chocolate bars on offer as ‘buy one get one free’ being promoted by skinny women who have probably never even touched a square of chocolate.  As coaches / trainers we need to understand a little more about how a person seeking weight loss is processing information and about what their perceived barriers to exercise are; and remember, perception is reality, but the good thing is perceptions can be changed with the right approach by the coach / trainer.

3. The Basics of Good Nutrition
Once an individual has got rid of the head trash that often holds people back from really succeeding in losing weight nutrition is the next important thing. I know as coaches / trainers we like to think it’s exercise. However, without good nutrition we’re asking for the impossible.

4. How To Coach Effectively
Coaching is not about giving instructions – that’s a trainer; coaching is about asking the right questions at the right time, which means you also need to be a good listener. Asking the right questions enables the client to go inside themselves and find the resources they need to move to the next level of improvement.

5. How To Sell Effectively
Most trainers I have met, hate or take offence at being called sales people – often saying things like ‘I’m a fitness professional or ‘Master Trainer’, not a sales person’. Often these are the very people you hear in conversation telling clients about what qualifications they have, who they have worked with, their hobbies etc etc; you probably see this stuff on their websites as well. This is not effective selling and drives many trainers out of the profession which is sad, because with just a little guidance it could all be so different.

6. How To Market Effectively
Jim Labadie, Dax Moy, Sean Greely, Ryan Lee and Chris Cardle are just some of the fellow fitness professionals I have had the pleasure of learning from and speaking with. Learning to marketing effectively is the difference between one trainer having the ability, at the press of a button, to be able to market to 100 – 10,000 willing prospects ready to buy versus the other struggling to create a list of 5 or 10 people.

7. How To Set Up Your Accounts
It may seem boring but it has to be done and you need to be taught by a professional – they’ll help you save money.

8. How To Be Administratively Efficient
Again, this may seem like a boring and mundane skill, but when done properly it can save you hours, even days, and make your business run like clockwork even when you’re not there.

To see a similar set up to a franchise visit: www.weightlosslicence.co.uk where I have set out all of the benefits of a franchise without all of the lengthy legal paper work. A licence can offer you the same benefits as a franchise whilst retaining your own individuality and existing business name.

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