Do You Know The Power of Social Proof?

Weight loss is our most sort after service in the business of Personal Training hands down it out sells everything else; functional training, core conditioning etc.

What continues to surprise me is the lack of importance Personal Trainers place on getting social proof. If you check the websites of not only your local trainers but also nationally you’ll be amazed out how few have any sort of before and after pictures of clients who have achieved success as a direct result of working with them.

A written testimonial is better than nothing but as the say goes ‘a picture paints a thousand words’

When potential clients are doing their research and they will, they’ll be checking out your site and any promotional literature you may have. When a potential client sees before and after pictures it immediately touches them on both an emotional and subconscious level, it helps to by- pass a certain amount of scepticism.

If you’ve been in business as a personal trainer for a number of years and have no social proof what might that say about your service? If you’re just starting out make getting social proof an absolute priority as it will make marketing and selling your services so much easier.

What would you rather show off to your potential clients a list of qualifications or a folder full of before and after pictures and testimonials of clients you’ve helped achieve their goals?
Please note I cover these areas in a very practical way during my one day ‘How to create, market and sell your own successful and profitable weight loss programme’. This is a highly practical evidence based workshop that will save you literally months if not years in trying to figure things out on your own and it comes with a 100% money back guarantee, just click on services to read more about it.

Five Top Reasons To Have A Branded Weight Loss Programme

Without a doubt the goal of probably 95% of people seeking out the help of a Personal Trainer is weight loss. After recently speaking with a gym operations manager he only served to confirm this telling me that over 90% of people that joined his club in the month of Jan / Feb stated weight loss as their number one reason for joining.

Here are my top five reasons you should have a branded weight loss programme:

1. It’s the most requested service – people are actively seeking out new ways to achieve this seemingly elusive goal. Having your own branded weight loss programme puts you at least on par if not ahead of other weight loss providers and almost certainly ahead of other Personal Trainers in your area or gym. So ditch the 5 or 10 session packs and package yourself in a way that makes your service more tangible which is going to make it easier for clients to want to say yes to working with you.

2. You’ll position yourself ahead of your peers – 80 – 95% of your Peers do not have anything that even resembles a professional weight loss programme. Often they are relying on selling just 5 – 10 sessions and hoping that the client will continue to book future sessions.

3. You can charge more – you only need to look to other professions to see who is charging the most money; specialist lawyers charge more than general lawyers, specialist medical consultants charge more than general medical practitioners. Why can you charge more when you have a specialist programme like weight loss? In part because of perception, people expect to pay a little more when they are working with a specialist because they believe that they’ll be getting something extra, more professional. The other reason you can charge more is because you should be giving something extra and be more professional, because if you’re not why are you charging more.

4. It will create a ‘buzz’ around you – this is precisely what you want, people talking about your programme, the word will get around.

5. More rewarding seeing somebody transform their body and lifestyle – this is my own personal opinion. For me seeing someone go from being overweight, lacking in confidence and in general poor health to becoming active, slimmer, more confident and taking on challenges is an amazing thing to be a part of.

So there you have it my 5 top reasons to have your own branded weight loss programme.

Please note I cover these areas in a very practical way during my one day ‘How to create, market and sell your own successful and profitable weight loss programme’. This is a highly practical evidence based workshop that will save you literally months if not years in trying to figure things out on your own and it comes with a 100% money back guarantee, just click on services to read more about it.

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